Bats aren’t made to stand still against a fence, they are meant to hit home runs. We threw out all the rules to bring brand new, innovative ideas to the DeMarini team for the 2021 season.
Movement was the idea that led the creative process. Each content piece that made up the overall campaign, whether it was an ecommerce product page, banner ad, organic or paid social asset, needed to encapsulate the competitive nature of playing baseball. From still images to GIFs and product to lifestyle shots, movement was the top priority.
Collaborating with Wilson’s (DeMarini’s parent company) ecommerce team, we were able to implement creative that pushed the boundaries of what they traditionally were able to do on their Drupal site while showcasing the bat technology, key consumer benefits, and brand attitude.
The End Result? A creative campaign that showcased movement, moved DeMarini out of their comfort zone, and educated the consumer on why DeMarini baseball bats are the best in the biz. But the best result was the excited client on the other end, thrilled with the way our R\West creative team captured the DeMarini spirit.
Shot by the talented Justin Myers (aka Smoke Machine)
DeMarini pop-up concept at the College World Series in Omaha.